Misbah Ur Rehman Saim Growth Digital Marketer | SEO Expert | Vibe Coder | Freelancer

I research businesses, uncover growth opportunities, build practical strategies, and help turn them into measurable results.

View My Work Let's Work Together LinkedIn

Islamabad, Pakistan. Working with clients remotely.

  1. 1Research
  2. 2Audit
  3. 3Problems
  4. 4Competitors
  5. 5Opportunities
  6. 6Strategy
  7. 7Implementation
  8. 8Results

I find what's wrong, what's missing and what competitors are doing, then help fix it.

Pick a stage to see how I work through a business. The example is illustrative, not client data.

A website being audited, stage by stage A wireframe of a business website. Markers, outlines and a growth line appear on it as each stage of my process is selected. yourbusiness.com A B C 1 2 3 4 1 2 3 1 3 2
Illustrative example. Not client data.

    1. I start with the business: what it sells, who buys it, how people find it today and where its leads and sales come from.

    2. I go through the website and its marketing: SEO, content, speed, mobile experience, ads and the path to conversion.

    3. Issues come back as a ranked list: what's broken, slow, missing or confusing, and what it's likely costing.

    4. I look at who is winning the same searches and customers, and what they do that this business doesn't.

    5. The gaps between what competitors cover and what the business offers become the opportunities.

    6. I choose the approach that fits the goal, whether that's SEO, paid ads, content, website changes or a mix, and put it in priority order.

    7. I help carry it out: on-page fixes, new content, campaigns and landing pages.

    8. I track traffic, rankings, leads and conversions, and report what moved and what to do next.

    Research, strategy, marketing and implementation in one person.

    Research + Strategy + Marketing + Implementation Growth work that actually gets done.

    Who I am

    I'm a growth digital marketer in Islamabad, Pakistan, working with businesses remotely, including clients in Canada. SEO is a big part of what I do, but it's one tool, not the whole job.

    What I do

    I research a business and its market, audit what's holding it back, study what competitors are doing, then recommend the approach that fits: SEO, content, paid ads, website improvements, or a mix. Then I help carry it out.

    How I work

    Research first, priorities second, execution third. I report on what actually moved, whether that's traffic, rankings, leads or conversions, in plain language.

    What's different

    Most specialists start with the service they sell. I start with the business and choose the service afterwards. I also use AI tools like ChatGPT, Claude and Gemini to research faster and to build practical fixes, such as landing pages, myself.

    Six steps from understanding a business to measuring what changed.

    1. Research

      Understand the business, market, audience, competitors, and current performance.

      You get: a clear picture of where the business stands.

    2. Audit

      Find SEO, website, content, advertising, and conversion problems.

      You get: a prioritized list of what's broken or underperforming.

    3. Opportunity analysis

      Identify missed opportunities and areas where competitors are doing better.

      You get: the gaps worth going after.

    4. Strategy

      Choose the most suitable approach, whether SEO, paid advertising, content, website improvements, or another marketing strategy.

      You get: a focused plan, in priority order.

    5. Implementation

      Help execute the strategy.

      You get: hands-on help with content, on-page fixes, campaigns and pages.

    6. Measurement

      Track traffic, leads, conversions, rankings, or other meaningful outcomes.

      You get: reporting on what moved and what to do next.

    What I can take on.

    Most projects mix several of these. I choose the mix after the research, not before.

    • Growth strategy and research

      Market, audience and competitor research that ends in a clear plan: what to do first, what to skip and what to measure.

      Market research, competitor analysis, target audience research, growth strategy

    • SEO

      Audits, keyword research and fixes that help the right pages get found, for online stores, local businesses and content sites.

      SEO and website audits, keyword research, on-page and off-page SEO, local SEO, e-commerce SEO, structured data, link building, internal linking

    • Content and copywriting

      Writing built from research and aimed at a specific page, ad or inbox.

      Blog posts, product descriptions, landing page copy, ad copy, social media copy, email copy

    • Paid advertising

      Search and social campaigns with conversion tracking behind them, so spend can be judged by what it produces.

      Google Ads, social media ads, ad copy, conversion tracking, landing page testing

    • Lead generation

      Finding and reaching the people most likely to need what a business sells.

      Prospect research, target audience research, lead generation campaigns

    • AI-assisted web development

      Landing pages and small websites built with AI tools on top of a foundation in HTML, CSS and JavaScript. For complex software, I'd work alongside a developer.

      Landing pages, small business sites, on-page fixes, SEO-ready pages

    • Performance reporting

      Plain-language reports on what changed and why it matters.

      Traffic, rankings, leads and conversions, using Google Search Console, Excel and Google Sheets

    The problem, the plan and what changed.

    Two engagements. Each figure is a reported result for that business only.

    Baby Store Canada

    E-commerce, baby products. Canada.

    SEO Specialist, May 2025 to Aug 2026. Freelance, remote.

    Reported change, before and after

    Organic traffic, +150%

    Before1x
    After2.5x

    Conversion rate, +40%

    Before1x
    After1.4x

    Bars show each reported change relative to the starting point.

    Problem
    An online baby-products store with hundreds of product pages that needed to be found for its key categories and to turn more of that traffic into orders.
    Research
    Keyword research across product categories and parenting topics, plus a review of on-page, structured data, page speed and mobile usability gaps.
    Strategy
    A full SEO overhaul: optimize category and product pages, add structured data, build content around parenting and baby care topics, and improve speed and mobile usability.
    Implementation
    On-page optimization across hundreds of product pages, product schema markup, a content plan around parenting and baby care, and site speed and mobile fixes.
    Result
    150% increase in organic traffic, top-3 rankings for key product categories, and a 40% improvement in conversion rate.
    • E-commerce SEO
    • Keyword research
    • Structured data
    • Content strategy
    • Page speed

    Executive RACT

    Car rental and tours. Islamabad, Pakistan.

    Digital Marketing Specialist, Jul 2023 to May 2025. Freelance, remote.

    Reported change, before and after

    Booking inquiries, 3x

    Before1x
    After3x

    Bars show the reported change relative to the starting point.

    Problem
    A local car rental and tours business that needed more booking inquiries from people searching in Islamabad and from paid channels.
    Research
    Local and location-based keywords, "near me" search intent, and the state of the existing Google Business Profile, citations and landing pages.
    Strategy
    Combine local SEO with targeted Google and social media advertising, backed by conversion tracking and ongoing testing.
    Implementation
    Google Business Profile optimization and review strategy, local citations, location-specific landing pages, on-page and off-page SEO, Google and social ad campaigns, conversion tracking, landing page A/B tests and weekly analytics reports.
    Result
    A 3x increase in booking inquiries.
    • Local SEO
    • Google Business Profile
    • Google Ads
    • Conversion tracking
    • Reporting

    Results, with context.

    Each number comes from a separate engagement. They aren't added together, averaged or compared with each other.

    • 150%

      Increase in organic traffic

      Baby Store Canada. E-commerce SEO, May 2025 to Aug 2026.

    • 3x

      Increase in booking inquiries

      Executive RACT. Local SEO and digital marketing, Jul 2023 to May 2025.

    • 40%

      Conversion-rate improvement

      Baby Store Canada. E-commerce SEO, May 2025 to Aug 2026.

    Reported results. Baby Store Canada also reached top-3 rankings for key product categories.

    Skills, grouped by what they're for.

    Choose a group to see what's in it and how I use it.

    SEO

    Finding what people search for, fixing what holds a site back, and building pages and links that earn rankings.

    • Keyword research
    • Competitor research
    • On-page SEO
    • Off-page SEO
    • Local SEO
    • E-commerce SEO
    • Content SEO
    • Link building
    • SEO audits
    • Internal linking

    Digital marketing

    Planning campaigns around a goal, generating leads and reporting on what worked.

    • Digital marketing strategy
    • Lead generation
    • Content marketing
    • Campaign research
    • Performance reporting

    Research

    Understanding the market, the audience and the competition before recommending anything.

    • Market research
    • Competitor analysis
    • Target audience research
    • Prospect research
    • Software and product research

    Content

    Writing built from research and aimed at a specific page, ad or inbox.

    • Blog writing
    • Product descriptions
    • Landing page copy
    • Ad copy
    • Social media copy
    • Email copy
    • Content research

    Paid ads

    Running and testing paid campaigns with conversion tracking behind them.

    • Google Ads
    • Social media ads
    • Ad copy
    • Google Keyword Planner
    • Conversion tracking
    • Landing page A/B testing

    AI

    Using AI assistants to research, draft, analyze and solve problems faster.

    • ChatGPT
    • Claude
    • Gemini
    • AI-assisted research and content

    Technical and vibe coding

    Turning ideas into working pages with AI help and a base of front-end basics.

    • AI-assisted web development
    • Basic HTML
    • CSS
    • JavaScript

    Tools

    The software I work in.

    • Google Search Console
    • Google Keyword Planner
    • Ahrefs
    • SEMrush
    • Google Ads
    • Shopify
    • Canva
    • Excel
    • Google Sheets
    • G2
    • Connectively
    • Upwork

    AI helps me research faster and build what a plan needs.

    Vibe coding is how I turn a strategy into working pages without waiting on a development queue. It's a productivity and implementation skill, and I use it that way.

    • ChatGPT
    • Claude
    • Gemini

    This portfolio was built with AI-assisted development.

    What I use AI for

    • Research: market, audience and competitor questions
    • Content: drafts that I shape around the research
    • Analysis: making sense of data and reports
    • Problem solving: working through technical and strategic blockers
    • AI-assisted web development: landing pages and small sites

    What I don't claim

    • I'm not a senior software engineer or a full-stack developer
    • For complex software, I'd bring in a developer and write the brief

    Where I've worked and studied.

    1. - Present

      Growth Digital Marketing Specialist

      EnDevSols (Pvt.) Ltd.

      Remote, Pakistan.

      Current role, focused on growth marketing.

    2. -

      Search Engine Optimization Specialist

      Baby Store Canada

      Freelance. Remote. Canada.

      SEO for an e-commerce store: 150% increase in organic traffic, top-3 rankings for key product categories and a 40% improvement in conversion rate.

    3. -

      Digital Marketing Specialist

      Executive RACT

      Freelance. Remote. Islamabad, Pakistan.

      Local SEO, advertising and reporting for a car rental and tours business: a 3x increase in booking inquiries.

    -

    BS Software Engineering

    COMSATS University Islamabad

    The degree adds a growing technical foundation to my marketing work. Together with AI tools, it lets me build practical things myself. I'm still learning, and I don't present myself as a full-stack developer.

    What working with me looks like.

    • Business first, tactics second

      I learn how the business earns before I suggest a channel.

    • Priorities, not long lists

      You get what to fix first, and why.

    • Plain-language reporting

      Traffic, rankings, leads and conversions explained without jargon.

    • Hands-on where it helps

      I can do the content, on-page changes, campaigns and simple pages, or hand your team a clear brief.

    Let's Talk About Your Growth

    Send me your website and what you want to improve. If I can help, I'll say how I'd start.

    Name
    Misbah Ur Rehman Saim
    Location
    Islamabad, Pakistan